Little Lou Flower Truck
Little Lou is a three-wheeled 1977 Piaggio Ape (pronounced “ah-pay”) – originally produced in Italy, imported to San Francisco, and then transferred here to Louisville, KY to realize his potential as Louisville’s littlest flower truck. We had Little Lou converted from it’s original two-stroke engine to a completely electric drive train – so it’s now green in more ways than one! Yes, we do drive LIttle Lou on the roads. No, he doesn’t go far and he doesn’t go fast. (So please be patient if you happen to get caught behind us on the roads!) Nowadays, you’ll find LIttle Lou popping up around town on the weekends, filled with locally-grown flowers for you to build a one-of-a-kind arrangement with. We’d love for you to stop by and say hello! I created all brand, web and print assets as well as marketing campaigns through email and social media.
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City Prints Map Art, LLC
City Prints designs high quality modern map art prints on a variety of mediums. Some of the popular product lines includes college campuses, sports stadiums, and hometowns. As production designer, I create all the map art prints and update website graphics, content, and print inventory. I also work directly with clients to discuss and design custom prints to fit their specific needs. As operations manager, I set project priorities, develop implementation plans, set deadlines, and coordinate with printing and fulfillment teams. In addition, I create integrated marketing campaigns through email, online ads, and social media.
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Sims Dentistry of Louisville
Sims Dentistry of Louisville was in need of a brand overhaul with a fresh logo and website. A younger dentist entered the practice so they wanted a bright and modern twist to the office’s image. They wanted to use the logo on a variety of products, such as signage, uniforms, print and promotional material. All the dentists were raised in Louisville so I started with the symbol of the city, the flour de lis. I created a tooth in the top of the floor de lis to tie their career and hometown together. The website needed to be simple and clean, just like a typical dentist appointment. They have a lot of information but didn’t want to overwhelm the visitors because let’s face it, going to the dentist is overwhelming enough! Creating this website to work on all platforms and operating systems is very important so a responsive design was necessary. I also used a WordPress CMS so they could update content as needed.
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Pat Cooper
Pat Cooper is an up and coming country singer/songwriter in Nashville, TN. He needed a website to showcase his talents, display tour dates, and interact with his fans. I achieved this using a WordPress CMS so he can post photos, videos, new articles, and upcoming tour dates instantly. The website style was based on Pat’s personality of a small town Georgia boy that brings you back to the simple things in life (same theme that comes out in his music).
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Back Porch on Gervais
The Back Porch, located in Columbia, SC, was opened under new management but wanted to re-brand, showing that things were changing (for the better). The owners saw potential in this location that the previous owners did not. The biggest issue was to update the restaurant’s image. They wanted to create an atmosphere of winding down after a work day or enjoying your downtime on the weekend, just like you would on your own back porch.
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Ashland Hardware Solutions
Here are some initial website designs I created for Ashland Hardware Systems. The client took lifestyle type photos later on so I initially used stock for the wireframes. Ashland Hardware had an out dated website that needs to be brought into the 21st Century. The company’s primary audience is its B2B customers, smaller window manufacturers, and architects. It is not a retail customer-facing site, but images are still important. The client mentioned several key things they want to communicate with the site: Engineering Solutions, Engineering Excellence, Engineering Style Problem solvers, service focus and the personal approach Relationships in the market
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Grizzly Bar
Grizzly Bar is a nutritional bar that was created by the Mountaineer School in Alaska. They created their own bars for students enrolled in the school to take with them on climbs. They decided to start selling them outside the school so of course they needed a logo and website. There is a large population of Grizzly Bears in the school’s area so the name came easy to them – dropped the “e” in bears! DONE! I incorporated mountains in a bear claw to bring together the name and their hometown “pets”. The website was created using Mountaineer students photos. The bars provide energy to the student climbers so I wanted the website to be high-energy as well. Showcasing climbing as a lifestyle and not a hobby, was also important to them.
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Elite Wellness
Elite Wellness is a personal training company that offers on-site training at corporate offices. Their main focus is creating fitness programs for office life. First, a logo: A puzzle design was introduced to show that the missing puzzle piece, for a lot of people, is wellness. In the high-stress environments of corporate life this is especially true. Elite Wellness focuses on 3 areas: exercise, health and nutrition. By maintaining these 3 areas, an individual will achieve the missing piece: Elite Wellness! Next, the website: Their biggest need was a place to showcase their services to corporations as well as promote healthy lifestyle advice through a blog. Keeping information and news up to date was very important so I installed a WordPress CMS for the client to add content, photos, and news.
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The Initiative of South Carolina’s Future
The Initiative of South Carolina’s Future, funded by the Carnegie Foundation of New York, serves as a statewide clearinghouse for creative, innovative and sustainable solutions that can be replicated by individuals and organizations seeking to meet changing conditions in their communities and the state of South Carolina. They wanted a website to provide an informational experience for the visitor who can retrieve the material needed while enjoying the interactive elements. The target audience is anyone 18 or older who are active in community, local, and state organizations in South Carolina. The main focus of this site is to teach people, of all experience levels, how to implement and sustain solutions in their local communities.
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University of South Carolina
The University of South Carolina Office of Research and Graduate Education wanted to overhaul their department website, which at the time was different than the main university’s website. The older site was disorganized with tons of pages, some pages containing similar information, links that jumped around to dead ends, and no visual elements to keep visitors interested. My first task was to organize the information and make it easy to navigate. Then the introduction of vibrant colors, photos, and slideshows conveyed a message of an academic experience for undergraduate and graduate students.
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Shrewsbury, Claywell + Oliver Dentistry
Shrewsbury, Claywell + Oliver Dentistry was in need of a new website. As one of the dentistry mentioned, “our old site was pretty embarrassing.” The information was accurate but it needed a facelift and included more services. First step was to work on the logo. They liked the heart/tooth image but the original logo was red, which is the WORST color for a dentist logo! I knew that color had to be changed. Their office is located in Bardstown, KY right in the middle of bourbon country, so I decided to use a light brown color – airy and the color of bourbon! I continued this color throughout the website. The site needed to be simple with the ability to update a slideshow, photos, news articles, and services. Also they wanted the website to work across all platforms and operating systems, i.e. web, mobile, and tablet. I used a responsive WordPress CMS to ensure all content would look great when viewed on a computer or smart phone.
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