Sims Dentistry of Louisville needed a brand overhaul with a fresh logo and website. The practice wanted a bright and modern twist to target a younger generation. The logo would be used on a variety of products, such as signage, uniforms, and promotional material. All the dentists were raised in Louisville so using the symbol of the city, the flour de lis, I created a tooth in the top to tie their career and hometown together.
The website is simple and clean, emphasizing their goal of simple and clean dentist appointments. They wanted limited information to overwhelm the visitors because let’s face it, going to the dentist is sometimes overwhelming enough! The website used a WordPress CMS so the office could update content as needed.
