West Stride Running Store wanted to modernize their logo so it would be a better fit on apparel, race cards, signs, prints and any other digital or promotional material. The original logo is of a running man inside a circle. The wanted to keep the green running man, but wanted a new take on it. I created several concepts that were variations of their iconic green running man. These updates included: font update for a modern feel, tighter design that is versatile so it can be used on a variety of media, and even taking the top portion of the running man to create a shoe! I just wanted to create at least one out-of-the-box design with that one.