Grizzly Bar is a nutritional bar that was created by the Mountaineer School in Alaska. They created their own bars for students enrolled in the school to take with them on climbs. They decided to start selling them outside the school so of course they needed a logo and website.
There is a large population of Grizzly Bears in the school’s area so the name came easy to them – dropped the “e” in bears! DONE! I incorporated mountains in a bear claw to bring together the name and their hometown “pets”.
The website was created using Mountaineer students photos. The bars provide energy to the student climbers so I wanted the website to be high-energy as well. Showcasing climbing as a lifestyle and not a hobby, was also important to them.