Shrewsbury, Claywell + Oliver Dentistry was in need of a new website. As one of the dentistry mentioned, “our old site was pretty embarrassing.” The information was accurate but it needed a facelift and included more services.
First step was to work on the logo. They liked the heart/tooth image but the original logo was red, which is the WORST color for a dentist logo! I knew that color had to be changed. Their office is located in Bardstown, KY right in the middle of bourbon country, so I decided to use a light brown color – airy and the color of bourbon! I continued this color throughout the website.
The site needed to be simple with the ability to update a slideshow, photos, news articles, and services. Also they wanted the website to work across all platforms and operating systems, i.e. web, mobile, and tablet. I used a responsive WordPress CMS to ensure all content would look great when viewed on a computer or smart phone.