At Vivid Impact, our internal brand strategy is to emphasize our tagline “Be Brilliant” with inspirational figures that embody this phrase. This would be executed by creating a series of wall graphics to motivate and inspire the internal team members and clients during office visits.
Muhammad Ali was an easy first choice based on his significance to the Louisville community. Ali was quoted in an interview saying, “I’m the astronaut of boxing”, meaning he’s the best of the best. This perfectly aligns with the Vivid Impact visual theme of outer space, innovation and mission. The Ali graphic was created with AI and then edited to fit our theme. The placement of the wall graphic at the corner was intentional because it feels as if he is punching around the wall toward the viewer, adding dimension to flat art.