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Ashland Hardware Solutions

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Here are some initial website designs I created for Ashland Hardware Systems. The client took lifestyle type photos later on so I initially used stock for the wireframes. Ashland Hardware had an out dated website that needs to be brought into the 21st Century. The company’s primary audience is its B2B customers, smaller window manufacturers, and architects. It is not a retail customer-facing site, but images are still important. The client mentioned several key things they want to communicate with the site:

  • Engineering Solutions, Engineering Excellence, Engineering Style
  • Problem solvers, service focus and the personal approach
  • Relationships in the market