Little Lou Flower Truck
Little Lou is a three-wheeled 1977 Piaggio Ape (pronounced “ah-pay”) – originally produced in Italy, imported to San Francisco, and then transferred here to Louisville, KY to realize his potential as Louisville’s littlest flower truck. We had Little Lou converted from it’s original two-stroke engine to a completely electric drive train – so it’s now green in more ways than one! Yes, we do drive LIttle Lou on the roads. No, he doesn’t go far and he doesn’t go fast. (So please be patient if you happen to get caught behind us on the roads!) Nowadays, you’ll find LIttle Lou popping up around town on the weekends, filled with locally-grown flowers for you to build a one-of-a-kind arrangement with. We’d love for you to stop by and say hello! I created all brand, web and print assets as well as marketing campaigns through email and social media.
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Creek To Peak 4 Miler Event Poster
The Creek To Peak 4 Miler is a new race in the 2018 Greater Atlanta Run Series. The style needed to match the other races in this series. I was given complete freedom to brand this new event. This poster will keep the same design for the next few years with only minor color changes from year to year. Therefore, it need to be modern and distinguishable.
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Ore 4 Miler Event Poster
The Ore 4 Miler is a new race in the 2017 Greater Atlanta Run Series. There are 4 other races in this series and I was tasked to created a race poster for the event that matched the style of the other races. The other race posters include stylized renderings of the landscape from each race’s location. I received an image of the park where the Ore 4 Miler is located and recreated an image to match their style. I also added an axe and iron ore together in a crest to tie the name and location together.
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Sims Dentistry of Louisville
Sims Dentistry of Louisville was in need of a brand overhaul with a fresh logo and website. A younger dentist entered the practice so they wanted a bright and modern twist to the office’s image. They wanted to use the logo on a variety of products, such as signage, uniforms, print and promotional material. All the dentists were raised in Louisville so I started with the symbol of the city, the flour de lis. I created a tooth in the top of the floor de lis to tie their career and hometown together. The website needed to be simple and clean, just like a typical dentist appointment. They have a lot of information but didn’t want to overwhelm the visitors because let’s face it, going to the dentist is overwhelming enough! Creating this website to work on all platforms and operating systems is very important so a responsive design was necessary. I also used a WordPress CMS so they could update content as needed.
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Pat Cooper
Pat Cooper is an up and coming country singer/songwriter in Nashville, TN. He needed a website to showcase his talents, display tour dates, and interact with his fans. I achieved this using a WordPress CMS so he can post photos, videos, new articles, and upcoming tour dates instantly. The website style was based on Pat’s personality of a small town Georgia boy that brings you back to the simple things in life (same theme that comes out in his music).
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Anvil Strength and Conditioning
Anvil Strength and Conditioning wanted to promote their sports specific training through personal and group classes. They needed a 8.5″ promotional card to get people in the door by advertising “One week free training”.
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WLUCY Online Radio
WLucy is an online talk radio show and was in need of a logo. The company wanted a retro theme from the 1920-1930 era and requested the use of orange to be used as their brand color. The microphone in the logo is the one used in the 1920s and then I added in some retro font to match.
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Grizzly Bar
Grizzly Bar is a nutritional bar that was created by the Mountaineer School in Alaska. They created their own bars for students enrolled in the school to take with them on climbs. They decided to start selling them outside the school so of course they needed a logo and website. There is a large population of Grizzly Bears in the school’s area so the name came easy to them – dropped the “e” in bears! DONE! I incorporated mountains in a bear claw to bring together the name and their hometown “pets”. The website was created using Mountaineer students photos. The bars provide energy to the student climbers so I wanted the website to be high-energy as well. Showcasing climbing as a lifestyle and not a hobby, was also important to them.
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Hunter & Maverick
Hunter & Maverick is a law firm who wanted their logo to promote strength and intelligence. I created several logo concepts for them to choose from. Comp 1: A strong bond is formed from the letters “h” and “m”, promoting strength and stability. Comp 2: An ancient African symbol that represents strength and perseverance Comp 3: A lion head that represents strength and power Comp 4: A fox represents that stability and intelligence
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West Stride Running Store
West Stride Running Store wanted to modernize their logo so it would be a better fit on apparel, race cards, signs, prints and any other digital or promotional material. The original logo is of a running man inside a circle. The wanted to keep the green running man, but wanted a new take on it. I created several concepts that were variations of their iconic green running man. These updates included: font update for a modern feel, tighter design that is versatile so it can be used on a variety of media, and even taking the top portion of the running man to create a shoe! I just wanted to create at least one out-of-the-box design with that one.
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Elite Wellness
Elite Wellness is a personal training company that offers on-site training at corporate offices. Their main focus is creating fitness programs for office life. First, a logo: A puzzle design was introduced to show that the missing puzzle piece, for a lot of people, is wellness. In the high-stress environments of corporate life this is especially true. Elite Wellness focuses on 3 areas: exercise, health and nutrition. By maintaining these 3 areas, an individual will achieve the missing piece: Elite Wellness! Next, the website: Their biggest need was a place to showcase their services to corporations as well as promote healthy lifestyle advice through a blog. Keeping information and news up to date was very important so I installed a WordPress CMS for the client to add content, photos, and news.
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AIM Fitness
A local Charlotte personal trainer branched out to start his own company. His concept was easy, “to promote wellness, fitness, and performance”, which became his company’s slogan. I created a logo that was modern, sleek, and indicates a fast-paced environment to burn those calories quickly!
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Event Auction House
Event Auction House (aka EventAH) is a start-up in Charleston, SC that is a one-stop shop for all your event planning needs. The logo needed to be identifiable and stand out among the many event rentals companies located in the area. To achieve this, I created a house logo using the letter in their name E, A, and H.
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